20 ways to monetize MOOCs
There is still no clear view on the business models of MOOCs, although Coursera, Udacity and EdX are announcing almost every week new ventures:
- IMF and edX Join Forces to Pilot Online Economics and Financial Courses (pay for courses)
- edX and Massachusetts Community Colleges Join in Gates-Funded Educational Initiative (grant)
- Higher ed systems in 10 states turn to Coursera (pay for courses)
- Georgia Tech Announces Massive Online Master's Degree in Computer Science (partner with companies)
Donald Clark made a list of 20 ways to monetise MOOCs:
| 1. Investment 2. Not-for-profits 3. Government 4. Private equity 5. Private donations 6. Sponsorship 7. Students pay 8. Certification 9. Proctored assessment 10. Books/materials |
11. Summer schools 12. Recruitment 13. Advertising 14. Future indigenous student income 15. Future overseas students income 16. Parents of future students 17. Future alumni contributions 18. Brand capital 19. Reduced capital costs 20. Reduced faculty costs |
In his blog he explains each of these ways.
The TU Delft sees DelftX as strategic investment to prepare the university for future, which will be online much more. But we also see it as a funnel towards our paid online and campus education.
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